The Top 3 Social Media Platforms

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1. Facebook

Headquarters: Menlo Park, CA

Launched: 2004

Monthly Active Users: 2.7 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Revenue: $86 billion (2020)

Despite a shifting demographic, no matter your industry, there’s a space for you on Facebook.

Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.

While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in ads.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.

2. YouTube

Launched: 2005

Headquarters: San Bruno, California

Monthly Active Users: 2 billion

Revenue: $19.8 billion (2020)

Founders: Jawed Karim, Steve Chen, Chad Hurley

YouTube is the original video social media platform that boasts a dominance in the market, holding second place for monthly active users at 2 billion.

he potential for reach on YouTube is unrivaled, with 73% of US adults using the platform. Numbers that can’t be ignored.

YouTube has a strong user base across all age groups. Including the difficult-to-reach 65+ demographic and with 38% of US adults using the platform, it’s second only to Facebook.

YouTube covers all genres from beauty, gaming, education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.

3. WhatsApp

Launched: 2009

Headquarters: Menlo Park, California

Monthly Active Users: 2 billion

Revenue: $5 billion (2020) estimated

Founders: Brian Acton, Jan Koum

WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger.

The closed messaging app might not seem the obvious choice for brands. But, consider that SMS has a 98% open rate compared to 20% of email; you realize it’s a captive audience. And, unlike SMS, WhatsApp messages are free to send.

If you use WhatsApp for customer services and retention, you begin to realize the potential for brands is huge on a distinctly underleveraged platform. If you can crack WhatsApp, you have a direct marketing channel to your audience.